Integrating public relations and social marketing: A case study of planned parenthood

Social Marketing Quarterly

Volumn 18, Issue 2, 2012, Pages 135-151

  Sundstrom, Beth ^a  

^a UNIVERSITY OF MARYLAND   (United States)

Author keywords

Communication; New media; Planned parenthood; Public relations; Social marketing

Indexed keywords

EID: 84878353384     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1177/1524500412450489     Document Type: Article

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