It's all about the customer: Commercial perspectives on customer-centric marketing and managing the customer relationship

Social Marketing Quarterly

Volumn 13, Issue 3, 2007, Pages 12-16

  Lee, Nancy ^a,b  

^a UNIVERSITY OF WASHINGTON   (United States)

^b UNIVERSITY OF SOUTH FLORIDA   (United States)

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EID: 79959859132     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245000701517883     Document Type: Article

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