An integrative model for social marketing

Journal of Social Marketing

Volumn 1, Issue 1, 2011, Pages 54-72

  Lefebvre, R Craig ^a  

^a UNIVERSITY OF SOUTH FLORIDA SARASOTA MANATEE   (United States)

Author keywords

Communication; Entrepreneurialism; Innovation; Marketing; Social change; Social marketing

Indexed keywords

EID: 84858962402     PISSN: 20426763     EISSN: 20426771     Source Type: Journal    
DOI: 10.1108/20426761111104437     Document Type: Article

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