Developing a Promotional Strategy: Important Questions for Social Marketing

Health Promotion Practice

Volumn 8, Issue 4, 2007, Pages 332-336

  Thackeray, Rosemary ^a   Neiger, Brad L ^a   Hanson, Carl L ^a  

^a BRIGHAM YOUNG UNIVERSITY   (United States)

Author keywords

advertising; consumer; marketing; promotion; social marketing; strategy

Indexed keywords

ARTICLE; FINANCIAL MANAGEMENT; HEALTH PROMOTION; HUMAN; MASS MEDIUM; ORGANIZATION AND MANAGEMENT; PUBLIC RELATIONS; SOCIAL MARKETING;

HEALTH PROMOTION; HUMANS; MARKETING OF HEALTH SERVICES; MASS MEDIA; PUBLIC RELATIONS; SOCIAL MARKETING;

EID: 38449094952     PISSN: 15248399     EISSN: None     Source Type: Journal    
DOI: 10.1177/1524839907308152     Document Type: Article

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