Social marketing's mythunderstandings

Journal of Social Marketing

Volumn 1, Issue 1, 2011, Pages 8-16

  Donovan, Rob ^a  

^a CURTIN UNIVERSITY   (Australia)

Author keywords

Behaviour; Social marketing

Indexed keywords

EID: 84861052490     PISSN: 20426763     EISSN: 20426771     Source Type: Journal    
DOI: 10.1108/20426761111104392     Document Type: Review

References (37)

1. Andreasen, A. (1995), Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment, Jossey-Bass, San Francisco, CA.
2. Bartels, R. (1976), The History of Marketing Thought, 2nd ed., Grid, Columbus, OH.
3. Beder, S., Gosden, R. and Mosher, L.R. (2003), This Little Kiddy Went to Market: The Corporate Capture of Childhood, UNSW Press, Sydney.
4. Berkman, H. and Gilson, C. (1981), Consumer Behavior: Concepts and Strategies, 2nd ed., Wadsworth, Belmont, CA.
5. Blech, J. (2006), Inventing Disease and Pushing Pills: Pharmaceutical Companies and the Medicalisation of Normal Life, Routledge, Abingdon, Oxon.
6. Cone (2008), Past. Present. Future. The 25th Anniversary of Cause Marketing, available at: www.coneinc.com/ (accessed 16 October 2008).
7. Conrad, P. (2007), The Medicalization of Society: On the Transformation of Human Conditions into Treatable Disorders, The Johns Hopkins University Press, Baltimore, MD.
8. Discover Magazine (2010), Speed Bumps of the Future: Creepy Optical Illusion Children, Discover Magazine, New York, NY, available at: http://blogs.discovermagazine.com/discoblog/2010/09/07/speed-bumps-of-the-future-creepy-optical-illusion-children/ (accessed 10 September 2010).
9. Donovan, R.J. (2005), “Social marketing downunder: are we different?”, paper presented at Social Marketing Downunder Conference, 10-11 March, Wellington, New Zealand.
10. Donovan, R.J. (2010), “Going upstream: the new 4Ps of social marketing”, paper presented at INSM Conference, 15-16 July, Brisbane.
11. Donovan, R.J. and Henley, N. (2010), Social Marketing Principles and Practice: An International Perspective, Cambridge University Press, Cambridge.
12. Donovan, R.J. and Rossiter, J.R. (1982), “Store atmosphere: an environmental psychology approach”, Journal of Retailing, Vol. 58 No. 1, pp. 34-57.
13. Donovan, R.J., Rossiter, J.R., Marcoolyn, G. and Nesdale, A.R. (1994), “Store atmosphere and purchasing behaviour”, Journal of Retailing, Vol. 70 No. 3, pp. 283-94.
14. Evans, M. (2010), “World Cup 2010: Bavaria beer stunt organisers arrested”, Telegraph.co.uk, available at: www.telegraph.co.uk/sport/football/competitions/world-cup-2010/7832413/World-Cup-2010-Bavaria-beer-stunt-organisers-arrested.html (accessed 11 September 2010).
15. Fullerton, R.A. (1988), “How modern is modern marketing? Marketing's evolution and the myth of the ‘production era’”, The Journal of Marketing, Vol. 52 No. 1, pp. 108-25.
16. Grier, S. and Bryant, S. (2005), “Social marketing in public health”, Annual Review of Public Health, Vol. 26, pp. 319-39.
17. Klein, N. (2000), No Logo, Knopf, Toronto.
18. Kolar, T. and Toporišic, A. (2007), “Marketing as warfare, revisited”, Marketing Intelligence & Planning, Vol. 25 No. 3, pp. 203-16.
19. Kotler, P. (1967), Marketing Management Analysis, Planning, and Control, Prentice-Hall, Englewood Cliffs, NJ.
20. Kotler, P. (1980), Marketing Management, Analysis Planning and Control, 4th ed., Prentice-Hall, Englewood Cliffs, NJ.
21. Kotler, P. and Levy, S.J. (1969), “Broadening the concept of marketing”, Journal of Marketing, Vol. 33, January, pp. 10-15.
22. Kotler, P. and Singh, R. (1981), “Marketing warfare in the 1980s”, The Journal of Business Strategy, Vol. 3, Winter, pp. 30-41.
23. Kotler, P. and Zaltman, G. (1971), “Social marketing: an approach to planned social change”, Journal of Marketing, Vol. 35 No. 3, pp. 3-12.
24. McCarthy, E.J. (1960), Basic Marketing, A Managerial Approach, Richard D. Irwin, Homewood, IL.
25. McLaughlin, G. (2009), Six, Going on Sixteen, Rethinking Schools, Milwaukee, WI, available at: www.rethinkingschools.org/restrict.asp?path=archive/23_03/six233.shtml (accessed 11 September 2010).
26. Molnar, A. (2005), School Commercialism: From Democratic Ideal to Market Commodity, Taylor & Francis, New York, NY.
27. Petersen, M. (2008), Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs, Farrar, Straus and Giroux, New York, NY.
28. Piercy, N.F. (2008), Market-led Strategic Change: Transforming the Process of Going to Market, 4th ed., Butterworth-Heinemann, Oxford.
29. Quart, A. (2003), Branded: The Buying and Selling of Teenagers, Arrow, London.
30. Ries, A. and Trout, J. (1986), Marketing Warfare, McGraw-Hill, New York, NY.
31. Rothschild, M. (1999), “Carrots, sticks, and promises: a conceptual framework for the management of public health and social issue behaviors”, Journal of Marketing, Vol. 63 No. 4, pp. 24-37.
32. Rothschild, M.L., Mastin, B., Karsten, C. and Miller, T. (2003), The Road Crew Final Report: A Demonstration of the Use of Social Marketing to Reduce Alcohol-impaired Driving by Individuals Age 21 Through 34, Wisconsin Department of Transportation Technical Report, Madison, WI, available at: www.dot.wisconsin.gov/library/publications/topic/safety/roadcrew.pdf (accessed 11 September 2010).
33. Rush, E. and La Nauze, A. (2006), “Corporate paedophilia: sexualisation of children in Australia”, Discussion Paper 90, The Australia Institute, Manuka, ACT.
34. Slack, T. (1998), “Studying the commercialization of sport: the need for critical analysis”, Sociology of Sport Online, Bedford, available at: www.physed.otago.ac.nz/sosol/vlil/vlila6.htm (accessed 12 September 2010).
35. Slack, T. (Ed.) (2005), Commercialisation of Sport, Routledge, New York, NY.
36. Thaler, R. and Sunstein, C. (2008), Nudge: Improving Decisions About Health, Wealth, and Happiness, Yale University Press, New York, NY.
37. Wilkie, W. and Moore, E. (2003), “Scholarly research in marketing: exploring the ‘4 eras’ of thought development”, Journal of Public Policy & Marketing, Vol. 22 No. 2, pp. 116-46.