Applying commercial marketing theory to social marketing: A tale of 4Ps (and a B)

Social Marketing Quarterly

Volumn 14, Issue 1, 2008, Pages 76-85

  Wood, Matthew ^a  

^a UNIVERSITY OF BRIGHTON   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 70349354293     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245000701856877     Document Type: Article

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