Transferring commercial perspectives on consumer focus to social marketing

Social Marketing Quarterly

Volumn 13, Issue 3, 2007, Pages 17-21

  Schwartz, Beverly ^a  

^a Ashoka: Innovators for the Public ^*  (United States)

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EID: 79959813422     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245000701544291     Document Type: Article

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