Export market exploitation and exploration and performance: Linear, moderated, complementary and non-linear effects

International Marketing Review

Volumn 30, Issue 3, 2013, Pages 211-230

  Lisboa, Ana ^a   Skarmeas, Dionysis ^b   Lages, Carmen ^c  

^a POLYTECHNIC INSTITUTE OF LEIRIA   (Portugal)

^b ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

^c NOVA SCHOOL OF BUSINESS AND ECONOMICS   (Portugal)

Author keywords

Ambidexterity; Curvilinear; Exporting; Exports; Market exploitation; Market exploration; Turbulence

Indexed keywords

EID: 84878217887     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651331311321972     Document Type: Article

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