Strategic innovation: The construct, its drivers and its strategic outcomes

Journal of Strategic Marketing

Volumn 11, Issue 2, 2003, Pages 117-132

  Schlegelmilch, Bodo B ^a   Diamantopoulos, Adamantios ^b   Kreuz, Peter ^c  

^a VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

^b LOUGHBOROUGH UNIVERSITY   (United Kingdom)

^c Institute for Trends Research   (Austria)

Author keywords

Innovation; MIMIC model; Strategy

Indexed keywords

EID: 31144478107     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254032000102948     Document Type: Article

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