Strategic orientations and export market success of manufacturing firms: The role of market portfolio diversity

International Marketing Review

Volumn 29, Issue 4, 2012, Pages 424-441

  Sørensen, Hans Eibe ^a   Madsen, Tage Koed ^a  

^a UNIVERSITY OF SOUTHERN DENMARK   (Denmark)

Author keywords

Export market success; Exports; Foreign markets; International orientation; Manufacturing firms; Manufacturing industries; Market orientation; Market portfolio diversity

Indexed keywords

EID: 84863429758     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651331211242647     Document Type: Review

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