Product integration: Current practices and new directions

The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion

Volumn , Issue , 2012, Pages 11-35

  McCarty, John A ^a   Lowrey, Tina M ^b  

^a The College of New Jersey   (United States)

^b UNIVERSITY OF TEXAS AT SAN ANTONIO   (United States)

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EID: 84877995482     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

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