Customer satisfaction in virtual environments: A study of online investing

Management Science

Volumn 49, Issue 7, 2003, Pages 871-889

  Balasubramanian, Sridhar ^a   Konana, Prabhudev ^b   Menon, Nirup M ^c  

^a UNIVERSITY OF NORTH CAROLINA   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^c UNIVERSITY OF TEXAS AT DALLAS   (United States)

Author keywords

Customer Satisfaction; Electronic Markets; Marketing Strategy; Online Investing; Technology Adoption; Trust

Indexed keywords

CUSTOMER SATISFACTION; ELECTRONIC COMMERCE; INVESTMENTS; MARKETING; ONLINE SYSTEMS;

ONLINE INVESTING;

VIRTUAL REALITY;

EID: 0041766201     PISSN: 00251909     EISSN: None     Source Type: Journal    
DOI: 10.1287/mnsc.49.7.871.16385     Document Type: Article

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