Satisfaction, complaint, and the stock value gap

Journal of Marketing

Volumn 72, Issue 4, 2008, Pages 29-43

  Luo, Xueming ^a   Homburg, Christian ^b,c  

^a UNIVERSITY OF TEXAS AT ARLINGTON   (United States)

^b UNIVERSITY OF MANNHEIM   (Germany)

^c UNIVERSITY OF MELBOURNE   (Australia)

Author keywords

Benchmarking; Customer complaint; Customer satisfaction; Shareholder value

Indexed keywords

EID: 47849129505     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.72.4.29     Document Type: Article

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