Rethinking the TAM model: Time to consider fun

Journal of Consumer Marketing

Volumn 27, Issue 4, 2010, Pages 336-344

  Chtourou, Mohamed Saber ^a   Souiden, Nizar ^a  

^a UNIVERSITÉ LAVAL   (Canada)

Author keywords

Canada; France; Internet; Marketing; Mobile communication systems; Wireless

Indexed keywords

EID: 77954231801     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363761011052378     Document Type: Article

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