Predicting online game loyalty based on need gratification and experiential motives

Internet Research

Volumn 21, Issue 5, 2011, Pages 581-598

  Huang, Lan Ying ^a   Hsieh, Ying Jiun ^b  

^a NATIONAL CHANGHUA UNIVERSITY OF EDUCATION   (Taiwan)

^b NATIONAL CHUNG HSING UNIVERSITY   (Taiwan)

Author keywords

Computer games; Customer loyalty; Flow theory; Online gaming; Uses and gratifications

Indexed keywords

EID: 80054839766     PISSN: 10662243     EISSN: None     Source Type: Journal    
DOI: 10.1108/10662241111176380     Document Type: Article

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