Measuring consumer interactivity in response to campaigns coupling mobile and television media

Journal of Advertising Research

Volumn 48, Issue 3, 2008, Pages 375-391

  Davis, Robert ^a   Saitos, Laszlo ^b  

^a MANUKAU INSTITUTE OF TECHNOLOGY   (New Zealand)

^b UNIVERSITY OF AUCKLAND BUSINESS SCHOOL   (New Zealand)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 56249091084     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849908080409     Document Type: Article

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