Factors influencing consumption experience of mobile commerce: A study from experiential view

Internet Research

Volumn 22, Issue 2, 2012, Pages 120-141

  Li, Min ^a   Dong, Z Y ^a   Chen, Xi ^b  

^a Shanghai   (China)

^b ZHEJIANG UNIVERSITY   (China)

Author keywords

Consumer behaviour; Consumption experience; Electronic commerce; Emotion; Experiential view; Mobile commerce; Mobile technology; Stimulus organism response (S O R)

Indexed keywords

EID: 84863388533     PISSN: 10662243     EISSN: None     Source Type: Journal    
DOI: 10.1108/10662241211214539     Document Type: Article

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