The role of Internet addiction in online game loyalty: An exploratory study

Internet Research

Volumn 18, Issue 5, 2008, Pages 499-519

  Lu, Hsi Peng ^a   Wang, Shu Ming ^a  

^a NATIONAL TAIWAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

Author keywords

Addiction; Customer loyalty; Customer satisfaction; Indoor games; Internet

Indexed keywords

EID: 55349113268     PISSN: 10662243     EISSN: None     Source Type: Journal    
DOI: 10.1108/10662240810912756     Document Type: Article

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