Regulatory focus and preference reversal between hedonic and utilitarian consumption

Journal of Consumer Behaviour

Volumn 11, Issue 1, 2012, Pages 81-88

  Roy, Rajat ^a   Ng, Sharon ^b  

^a CURTIN UNIVERSITY   (Australia)

^b NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84856289587     PISSN: 14720817     EISSN: 14791838     Source Type: Journal    
DOI: 10.1002/cb.371     Document Type: Article

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