Rising from the ashes: How brands and categories can overcome product-harm crises

Journal of Marketing

Volumn 77, Issue 2, 2013, Pages 58-77

  Cleeren, Kathleen ^a   Van Heerde, Harald J ^b   Dekimpe, Marnik G ^c  

^a MAASTRICHT UNIVERSITY   (Netherlands)

^b MASSEY UNIVERSITY   (New Zealand)

^c UNIVERSITY OF LEUVEN   (Belgium)

Author keywords

Blame; Defective product; Negative publicity; Product recall; Product harm crisis; Purchase behavior

Indexed keywords

EID: 84874591833     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1509/jm.10.0414     Document Type: Article

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