Why do leading brand manufacturers supply private labels?

Journal of Business and Industrial Marketing

Volumn 23, Issue 4, 2008, Pages 273-278

  Gomez Arias, J Tomas ^a   Bello Acebron, Laurentino ^b  

^a SAINT MARY'S COLLEGE OF CALIFORNIA   (United States)

^b UNIVERSITY OF A CORUÑA   (Spain)

Author keywords

Brands; Competitive strategy; Game theory; Generics; Retailing

Indexed keywords

EID: 42149103287     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620810865852     Document Type: Article

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