An empirical investigation of the impact of gasoline prices on grocery shopping behavior

Journal of Marketing

Volumn 75, Issue 2, 2011, Pages 18-35

  Ma, Yu ^a   Ailawadi, Kusum L ^b   Gauri, Dinesh K ^c   Grewal, Dhruv ^d  

^a UNIVERSITY OF ALBERTA   (Canada)

^b DARTMOUTH COLLEGE   (United States)

^c SYRACUSE UNIVERSITY   (United States)

^d BABSON COLLEGE   (United States)

Author keywords

Gas price effect; Grocery expenditure; Macroeconomic factors; Private label; Promotions; Retail format choice

Indexed keywords

EID: 79952332266     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.75.2.18     Document Type: Article

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