Firm innovation and the ratchet effect among consumer packaged goods firms

Marketing Science

Volumn 31, Issue 6, 2012, Pages 934-951

  Moorman, Christine ^a   Wies, Simone ^b   Mizik, Natalie ^c   Spencer, Fredrika J ^d  

^a DUKE UNIVERSITY   (United States)

^b MAASTRICHT UNIVERSITY   (Netherlands)

^c UNIVERSITY OF WASHINGTON   (United States)

^d UNIVERSITY OF NORTH CAROLINA WILMINGTON   (United States)

Author keywords

Innovation; Ratchet; Revenue; Stock market; Timing

Indexed keywords

EID: 84871209297     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1120.0737     Document Type: Article

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