Pricing strategy & practice: “Why did you do that?” The important role of inferred motive in perceptions of price fairness

Journal of Product & Brand Management

Volumn 8, Issue 2, 1999, Pages 145-153

  Campbell, Margaret C ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Advertising; Consumer behaviour; Perceptions; Pricing; Pricing strategy

Indexed keywords

EID: 84986099006     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610429910266995     Document Type: Article

References (14)

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