The impact of marketing policy on promotional price elasticities and baseline sales

Journal of Retailing and Consumer Services

Volumn 5, Issue 1, 1998, Pages 25-32

  Zenor, Michael J ^a   Bronnenberg, Bart J ^a   McAlister, Leigh ^a  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

Asymmetric switching; Marketing policy; Price elasticity; Promotions

Indexed keywords

EID: 0043264471     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0969-6989(97)00001-5     Document Type: Article

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