Opportunities and threats for competitors in product-harm crises

Marketing Intelligence and Planning

Volumn 28, Issue 6, 2010, Pages 770-791

  Siomkos, George ^a   Triantafillidou, Amalia ^a   Vassilikopoulou, Aikaterini ^a   Tsiamis, Ioannis ^a  

^a ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

Author keywords

Competitive strategy; Consumers

Indexed keywords

EID: 77956811404     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634501011078156     Document Type: Article

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