Consumption-based cross-brand learning: Are private labels really private?

Journal of Marketing Research

Volumn 49, Issue 2, 2012, Pages 231-246

  Szymanowski, Maciej ^a   Gijsbrechts, Els ^b  

^a ERASMUS UNIVERSITY   (Netherlands)

^b TILBURG UNIVERSITY   (Netherlands)

Author keywords

Choice models; Dynamic models; Inferences; Knowledge generalization; Learning models; Private label brands; Retailing

Indexed keywords

EID: 84860546422     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.07.0416     Document Type: Review

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