Direct versus indirect channels: Differentiated loss aversion in a high-involvement, non-frequently purchased hedonic product

European Journal of Marketing

Volumn 47, Issue 1, 2013, Pages 260-278

  Nicolau, Juan L ^a  

^a UNIVERSITY OF ALICANTE   (Spain)

Author keywords

Consumer behaviour; High involvement non frequent purchases; Loss aversion; Prospect theory; Reference price; Tourism

Indexed keywords

EID: 84873370312     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561311285547     Document Type: Article

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