"Call for prices": Strategic implications of raising consumers' costs

Marketing Science

Volumn 29, Issue 1, 2010, Pages 158-174

  Desai, Preyas S ^a   Krishnamoorthy, Anand ^b   Sainam, Preethika ^c  

^a DUKE UNIVERSITY   (United States)

^b UNIVERSITY OF CENTRAL FLORIDA   (United States)

^c INDIANA UNIVERSITY   (United States)

Author keywords

Channel coordination; Free riding; Price advertising; Retailing

Indexed keywords

EID: 76049101275     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1090.0498     Document Type: Article

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