The effects of in-store themed events on consumer store choice decisions

Journal of Retailing and Consumer Services

Volumn 16, Issue 5, 2009, Pages 386-395

  Sands, Sean ^a   Oppewal, Harmen ^a   Beverland, Michael ^b  

^a MONASH UNIVERSITY   (Australia)

^b RMIT UNIVERSITY   (Australia)

Author keywords

Retail atmospherics; Store choice; Store format; Themed events

Indexed keywords

CONSUMPTION BEHAVIOR; DECISION MAKING; DISCRETE CHOICE ANALYSIS; LOGIT ANALYSIS; NUMERICAL MODEL; RETAILING;

AUSTRALASIA; AUSTRALIA; MELBOURNE; VICTORIA [AUSTRALIA];

EID: 68249104702     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2009.05.001     Document Type: Article

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