Perceived value, satisfaction, and loyalty of TV travel product shopping: Involvement as a moderator

Tourism Management

Volumn 29, Issue 6, 2008, Pages 1166-1171

  Chen, Ching Fu ^a   Tsai, Meng Huan ^b  

^a NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

^b NANHUA UNIVERSITY   (Taiwan)

Author keywords

Involvement; Loyalty; Perceived value; Satisfaction; TV shopping

Indexed keywords

CONSUMPTION BEHAVIOR; SHOPPING ACTIVITY; TELEVISION; TRAVEL DEMAND;

EID: 52249114071     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2008.02.019     Document Type: Article

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