Marketing standardisation: Tour operators in the Nordic region

European Journal of Marketing

Volumn 39, Issue 5-6, 2005, Pages 514-527

  Roper, Angela ^a  

^a OXFORD BROOKES UNIVERSITY   (United Kingdom)

Author keywords

Marketing management; Scandinavia; Standardization; Tourism

Indexed keywords

EID: 20444445132     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560510590692     Document Type: Article

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