Evaluating the impact of corporate social responsibility programs on consumers

Journal of Management and Organization

Volumn 15, Issue 1, 2009, Pages 97-109

  Smith, Victoria ^a   Langford, Peter ^a  

^a MACQUARIE UNIVERSITY   (Australia)

Author keywords

Business ethics; Consumer engagement; Corporate performance; Corporate social responsibility; Environmental responsibility; Literature review

Indexed keywords

EID: 78751615308     PISSN: 18333672     EISSN: None     Source Type: Journal    
DOI: 10.5172/jmo.837.15.1.97     Document Type: Article

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41. th ANZAM Conference, Queensland.