A strategy to communicate corporate social responsibility: Cause related marketing and its dark side

Corporate Social Responsibility and Environmental Management

Volumn 16, Issue 1, 2009, Pages 15-26

  Baghi, Ilaria ^a   Rubaltelli, Enrico ^b   Tedeschi, Marcello ^a  

^a UNIVERSITY OF MODENA AND REGGIO EMILIA   (Italy)

^b UNIVERSITY OF PADOVA   (Italy)

Author keywords

Consumer behavior; Decision making; Marketing; Social responsibility

Indexed keywords

EID: 60249091282     PISSN: 15353958     EISSN: 15353966     Source Type: Journal    
DOI: 10.1002/csr.174     Document Type: Article

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