Drawing inferences about others on the basis of corporate associations

Journal of the Academy of Marketing Science

Volumn 34, Issue 2, 2006, Pages 167-173

  Yoon, Yeosun ^a   Gürhan Canli, Zeynep ^b   Bozok, Beyza ^b,c  

^a Ewha Womans University   (South Korea)

^b KOÇ UNIVERSITY   (Turkey)

^c Shell Türkiye Ltd

Author keywords

Corporate social responsibility; Impression motivation; Inference making

Indexed keywords

EID: 33644620425     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070305284981     Document Type: Article

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