Exploring the internet as a unique shopping channel to sell both real and virtual items: A comparison of factors affecting purchase intention and consumer characteristics

Journal of Electronic Commerce Research

Volumn 12, Issue 2, 2011, Pages 115-132

  Cha, Jiyoung ^a  

^a UNIVERSITY OF NORTH TEXAS   (United States)

Author keywords

E commerce; Online shopping; Real; Technology acceptance model; Virtual

Indexed keywords

EID: 84865306946     PISSN: 19389027     EISSN: 15266133     Source Type: Journal    
DOI: None     Document Type: Article

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