Factors influencing the adoption of multimedia cable technology

Journalism and Mass Communication Quaterly

Volumn 75, Issue 2, 1998, Pages 341-352

  Lin, Carolyn A ^a   Jeffres, Leo W ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0001615575     PISSN: 10776990     EISSN: None     Source Type: Journal    
DOI: 10.1177/107769909807500209     Document Type: Article

References (59)

1. A.C. Nielsen, Annual Report on Television Viewing, annual report, 1997.
2. Carolyn A. Lin, "Audience Fragmentation in a Competitive Video Marketplace," Journal of Advertising Research 34 (November/December, 1994): 1-17.
3. Vernon Sparkes, "Public Perception of and Reaction to Cable Television Service," Journal of Broadcasting 27 (summer 1983): 163-75; Vernon Sparkes and Namjun Kang, "Public Perception of and Reaction to Multichannel Television Service: Time in the Diffusion Process," Journal of Broadcasting & Electronic Media 30 (summer 1983): 213-29.
4. Vernon Sparkes, "Public Perception of and Reaction to Cable Television Service," Journal of Broadcasting 27 (summer 1983): 163-75; Vernon Sparkes and Namjun Kang, "Public Perception of and Reaction to Multichannel Television Service: Time in the Diffusion Process," Journal of Broadcasting & Electronic Media 30 (summer 1983): 213-29.
5. Leo W. Jeffres and David J. Atkin, "Predicting Use of Technologies for Communication and Consumer Needs," Journal of Broadcasting & Electronic Media 40 (summer 1996): 318-30; Joey Reagan, "New Technologies and News Use: Adopters vs. Nonadopters," Journalism Quarterly 68 (summer 1989): 871-75, 887.
6. Leo W. Jeffres and David J. Atkin, "Predicting Use of Technologies for Communication and Consumer Needs," Journal of Broadcasting & Electronic Media 40 (summer 1996): 318-30; Joey Reagan, "New Technologies and News Use: Adopters vs. Nonadopters," Journalism Quarterly 68 (summer 1989): 871-75, 887.
7. Lucy Henke and Thomas Donohue, "Functional Displacement of Traditional TV Viewing by VCR Owners," Journal of Advertising Research 29 (April/May, 1989): 18-23; Dean Krugman, "Evaluating the Audiences of the New Media," Journal of Advertising 14 (May/June 1985): 21-27; Lin, " Audience Fragmentation"; James T. Rothe, Michael G. Harvey, and G.C. Michael, "The Impact of Cable Television on Subscriber and Nonsubscriber Behavior," Journal of Advertising Research 23 (spring 1983): 15-22.
8. Lucy Henke and Thomas Donohue, "Functional Displacement of Traditional TV Viewing by VCR Owners," Journal of Advertising Research 29 (April/May, 1989): 18-23; Dean Krugman, "Evaluating the Audiences of the New Media," Journal of Advertising 14 (May/June 1985): 21-27; Lin, " Audience Fragmentation"; James T. Rothe, Michael G. Harvey, and G.C. Michael, "The Impact of Cable Television on Subscriber and Nonsubscriber Behavior," Journal of Advertising Research 23 (spring 1983): 15-22.
9. Lucy Henke and Thomas Donohue, "Functional Displacement of Traditional TV Viewing by VCR Owners," Journal of Advertising Research 29 (April/May, 1989): 18-23; Dean Krugman, "Evaluating the Audiences of the New Media," Journal of Advertising 14 (May/June 1985): 21-27; Lin, " Audience Fragmentation"; James T. Rothe, Michael G. Harvey, and G.C. Michael, "The Impact of Cable Television on Subscriber and Nonsubscriber Behavior," Journal of Advertising Research 23 (spring 1983): 15-22.
10. Lucy Henke and Thomas Donohue, "Functional Displacement of Traditional TV Viewing by VCR Owners," Journal of Advertising Research 29 (April/May, 1989): 18-23; Dean Krugman, "Evaluating the Audiences of the New Media," Journal of Advertising 14 (May/June 1985): 21-27; Lin, " Audience Fragmentation"; James T. Rothe, Michael G. Harvey, and G.C. Michael, "The Impact of Cable Television on Subscriber and Nonsubscriber Behavior," Journal of Advertising Research 23 (spring 1983): 15-22.
11. Lee Becker, Sharon Dunwoody, and Shezaif Rafaeli, "Cable's Impact on the Uses of Other News Media," Journal of Broadcasting 27 (summer 1983): 127-40; David J. Atkin, "A Profile of Cable Subscribership: The Role of Satisfaction," Telematics & Informatics 9 (spring 1992): 53-60; Randy D. Jacobs, "Exploring the Determinants of Cable Television Subscriber Satisfaction," Journal of Broadcasting & Electronic Media 39 (summer 1995): 262-74; Carolyn A. Lin, "Modeling the Gratification-Seeking Process of Television Viewing, Human Communication Research 20 (summer 1993): 251-71.
12. Lee Becker, Sharon Dunwoody, and Shezaif Rafaeli, "Cable's Impact on the Uses of Other News Media," Journal of Broadcasting 27 (summer 1983): 127-40; David J. Atkin, "A Profile of Cable Subscribership: The Role of Satisfaction," Telematics & Informatics 9 (spring 1992): 53-60; Randy D. Jacobs, "Exploring the Determinants of Cable Television Subscriber Satisfaction," Journal of Broadcasting & Electronic Media 39 (summer 1995): 262-74; Carolyn A. Lin, "Modeling the Gratification-Seeking Process of Television Viewing, Human Communication Research 20 (summer 1993): 251-71.
13. Lee Becker, Sharon Dunwoody, and Shezaif Rafaeli, "Cable's Impact on the Uses of Other News Media," Journal of Broadcasting 27 (summer 1983): 127-40; David J. Atkin, "A Profile of Cable Subscribership: The Role of Satisfaction," Telematics & Informatics 9 (spring 1992): 53-60; Randy D. Jacobs, "Exploring the Determinants of Cable Television Subscriber Satisfaction," Journal of Broadcasting & Electronic Media 39 (summer 1995): 262-74; Carolyn A. Lin, "Modeling the Gratification-Seeking Process of Television Viewing, Human Communication Research 20 (summer 1993): 251-71.
14. Lee Becker, Sharon Dunwoody, and Shezaif Rafaeli, "Cable's Impact on the Uses of Other News Media," Journal of Broadcasting 27 (summer 1983): 127-40; David J. Atkin, "A Profile of Cable Subscribership: The Role of Satisfaction," Telematics & Informatics 9 (spring 1992): 53-60; Randy D. Jacobs, "Exploring the Determinants of Cable Television Subscriber Satisfaction," Journal of Broadcasting & Electronic Media 39 (summer 1995): 262-74; Carolyn A. Lin, "Modeling the Gratification-Seeking Process of Television Viewing, Human Communication Research 20 (summer 1993): 251-71.
15. Krugman, "Evaluating the Audiences."
16. Everett Rogers, The Diffusion of Innovations (New York: Free Press, 1995).
17. Janay Collins, Joey Reagan, and John Abel, "Predicting Cable Subscribership," Journal of Broadcasting 27 (summer 1983): 174-84; Richard Ducey, Dean Krugman, and Donald Eckrich, "Predicting Market Segments in the Cable and Pay Cable Industry: The Basic and Pay Subscribers," Journal of Broadcasting 27 (summer 1983): 165-72; Gale Metzger, "Cable Television Audiences," Journal of Advertising Research 23 (spring 1983): 41-45; Robert LaRose and David Atkin, "Understanding Cable Subscribership as Telecommunications Behavior," Telematics & Informatics 5 (winter 1988): 377-88.
18. Janay Collins, Joey Reagan, and John Abel, "Predicting Cable Subscribership," Journal of Broadcasting 27 (summer 1983): 174-84; Richard Ducey, Dean Krugman, and Donald Eckrich, "Predicting Market Segments in the Cable and Pay Cable Industry: The Basic and Pay Subscribers," Journal of Broadcasting 27 (summer 1983): 165-72; Gale Metzger, "Cable Television Audiences," Journal of Advertising Research 23 (spring 1983): 41-45; Robert LaRose and David Atkin, "Understanding Cable Subscribership as Telecommunications Behavior," Telematics & Informatics 5 (winter 1988): 377-88.
19. Janay Collins, Joey Reagan, and John Abel, "Predicting Cable Subscribership," Journal of Broadcasting 27 (summer 1983): 174-84; Richard Ducey, Dean Krugman, and Donald Eckrich, "Predicting Market Segments in the Cable and Pay Cable Industry: The Basic and Pay Subscribers," Journal of Broadcasting 27 (summer 1983): 165-72; Gale Metzger, "Cable Television Audiences," Journal of Advertising Research 23 (spring 1983): 41-45; Robert LaRose and David Atkin, "Understanding Cable Subscribership as Telecommunications Behavior," Telematics & Informatics 5 (winter 1988): 377-88.
20. Janay Collins, Joey Reagan, and John Abel, "Predicting Cable Subscribership," Journal of Broadcasting 27 (summer 1983): 174-84; Richard Ducey, Dean Krugman, and Donald Eckrich, "Predicting Market Segments in the Cable and Pay Cable Industry: The Basic and Pay Subscribers," Journal of Broadcasting 27 (summer 1983): 165-72; Gale Metzger, "Cable Television Audiences," Journal of Advertising Research 23 (spring 1983): 41-45; Robert LaRose and David Atkin, "Understanding Cable Subscribership as Telecommunications Behavior," Telematics & Informatics 5 (winter 1988): 377-88.
21. David Atkin and Robert LaRose, "An Analysis of the Information Services Adoption Literature," in Advances in Telematics, ed. Jarice Hanson vol. 2 (New York: Ablex, 1994), 91-110; Cabletelevision Audience Bureau, Cable TV Factbook (NY: Author, 1996).
22. David Atkin and Robert LaRose, "An Analysis of the Information Services Adoption Literature," in Advances in Telematics, ed. Jarice Hanson vol. 2 (New York: Ablex, 1994), 91-110; Cabletelevision Audience Bureau, Cable TV Factbook (NY: Author, 1996).
23. Sparkes and Kang, "Public Perceptions."
24. Rothe, Harvey, and Michael, "The Impact of Cable."
25. Robert LaRose and David Atkin, "Attributes of Distribution Channels, Consumer Choice and Functional Displacement: A Comparative Analysis of Five Modalities," Journal of Media Economics 4 (spring 1991): 3-17.
26. Harold Lasswell, "The Structure and Function of Communication in Society," in The Communication of Ideas, ed. LymonBryson (NY: Harper, 1949).
27. Henke and Donohue, "Functional Displacement of Traditional TV Viewing by VCR Owners," 18-23; Robert Abelman, David Atkin, and Michael Rand, "What Viewers Watch When They View TV," Journal of Broadcasting & Electronic Media 41 (fall 1997): 403-415.
28. Henke and Donohue, "Functional Displacement of Traditional TV Viewing by VCR Owners," 18-23; Robert Abelman, David Atkin, and Michael Rand, "What Viewers Watch When They View TV," Journal of Broadcasting & Electronic Media 41 (fall 1997): 403-415.
29. Lin, "Audience Fragmentation."
30. David Atkin, "Adoption of Cable Amidst a Multimedia Environment," Telematics and Informatics 10 (spring 1993): 51-58.
31. Joey Reagan, Bruce Pinkleton, Che-fei Chen, and Dustin Aaronson, "How do Technologies Relate to the Repertoire of Information Sources?" Telematics & Informatics 12 (spring 1995): 10-17.
32. Elizabeth M. Perse and John A. Courtright, "Normative Images of Communication Media: Mass and Interpersonal Channels in the New Media Environment," Human Communication Research 19 (June 1993): 485-503.
33. This is evident from field experiments conducted by Time Warner, whereas the direct merchandising opportunities - ranging from clothing to grocery shopping - acquired few takers. See "New yardstick for interactive TV," Broadcasting & Cable, May 1994, 75-78.
34. Becker, Dunwoody, and Rafaeli, "Cable's Impact."
35. LaRose and Atkin, "Satisfaction, Demographic and Media Environment Factors."
36. Joey Reagan, "Technology: Is Satisfaction the Best Predictor?" (paper presented at the annual meeting of the Midwest Association for Public Opinion Research, Chicago, IL, 1989).
37. Randy Jacobs, "Cable Television Subscribers: A Comparison of Complainers and Noncomplainers," The Journal of Media Economics 9 (spring 1996): 37-48.
38. Lin, "Audience Fragmentation."
39. Rothe, Harvey, and Michael, "The Impact of Cable."
40. Becker, Dunwoody, and Rafaeli, "Cable's Impact";
41. Gerald Grotta and Doug Newsom, "How Does Cable Television in the home Relate to Other Media Use Patterns?" Journalism Quarterly 59 (fall 1982): 588-91;
42. LaRose and Atkin, "Understanding Subscribers."
43. Reagan, "New Technologies."
44. Lin, "Audience Fragmentation."
45. Rogers, The Diffusion of Innovation, 14.
46. David Midgely and G.R. Dowling, "Innovativeness: The Concept and its Measurement," Journal of Consumer Research 15 (summer 1978): 236.
47. Gerald R. Foxall and S. Bhate, "Psychology of Computer Use: XIX. Extent of Computer Use: Relationships with Adaptive-Innovative Cognitive Style and Personal Involvement in Computing," Perceptual and Motor Skills 72 (summer 1991): 195-202.
48. Rogers, The Diffusion of Innovations.
49. Carolyn A. Lin, "Exploring Personal Computer Adoption Dynamics," Journal of Broadcasting & Electronic Media 42 (winter 1998): 95-112.
50. Nielsen Media Research, 1996.
51. Lin, "Exploring Personal Computer Adoption Dynamics."
52. Jacobs, "Exploring Determinants."
53. See Atkin, "Adoption of Cable"; Henke and Donohue, "Functional Displacement"; Reagan et al., "How Do Technologies."
54. See Atkin, "Adoption of Cable"; Henke and Donohue, "Functional Displacement"; Reagan et al., "How Do Technologies."
55. See Atkin, "Adoption of Cable"; Henke and Donohue, "Functional Displacement"; Reagan et al., "How Do Technologies."
56. Jeffres and Atkin, "Predicting Use of Technologies."
57. Rogers, Diffusion of Innovations, 235.
58. Lin, "Audience Fragmentation."
59. Telecommunication Act of 1996, Pub. L. No. 104-104 (1996).