What attracts customers to online stores, and what keeps them coming back?

Journal of the Academy of Marketing Science

Volumn 30, Issue 4, 2002, Pages 465-473

  Reibstein, David J ^a,b  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036399370     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/009207002236918     Document Type: Review

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