Theory and measurement of consumer innovativeness: A transnational evaluation

European Journal of Marketing

Volumn 32, Issue 3-4, 1998, Pages 340-353

  Goldsmith, Ronald E ^a   d’Hauteville, François ^b   Flynn, Leisa R ^a  

^a FLORIDA STATE UNIVERSITY   (United States)

^b INSTITUT CHARLES GERHARDT   (France)

Author keywords

Alcoholic drinks industry; Consumer behaviour; Innovation; International marketing; Product launch

Indexed keywords

EID: 3543093278     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569810204634     Document Type: Review

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