Relational benefits, switching barriers and loyalty: A study of airline customers in Taiwan

Journal of Air Transport Management

Volumn 13, Issue 2, 2007, Pages 104-109

  Chang, Yu Hern ^a   Chen, Fang Yuan ^b  

^a NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

^b CHINA INSTITUTE OF TECHNOLOGY   (Taiwan)

Author keywords

Customer loyalty; Relational benefits; Relationship marketing; Switching barriers

Indexed keywords

AIR TRANSPORTATION; AIRPORT; CONFIDENCE INTERVAL; MARKET CONDITIONS; MARKETING; SOCIAL BEHAVIOR; TRAVEL BEHAVIOR;

ASIA; EURASIA; FAR EAST; TAIWAN;

EID: 33846517423     PISSN: 09696997     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jairtraman.2006.10.001     Document Type: Article

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