What drives college-age Generation Y consumers?

Journal of Business Research

Volumn 62, Issue 6, 2009, Pages 617-628

  Noble, Stephanie M ^a   Haytko, Diana L ^b   Phillips, Joanna ^c  

^a UNIVERSITY OF MISSISSIPPI   (United States)

^b MISSOURI STATE UNIVERSITY   (United States)

^c WESTERN KENTUCKY UNIVERSITY   (United States)

Author keywords

Cognitive buying motives; Generation Y; Image oriented purchasing motives

Indexed keywords

EID: 63549150201     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2008.01.020     Document Type: Article

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