Exploring developments in web based relationship marketing within the hotel industry

Journal of Hospitality and Leisure Marketing

Volumn 9, Issue 3-4, 2001, Pages 141-159

  Gilbert, David ^a   Powell Perry, Jan ^a  

^a UNIVERSITY OF SURREY   (United Kingdom)

Author keywords

Hotels; Internet; Marketing; Relationship marketing; Web

Indexed keywords

EID: 33746637667     PISSN: 10507051     EISSN: None     Source Type: Journal    
DOI: 10.1300/J150v09n03_10     Document Type: Article

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