Brand equity in the European fruit and vegetable sector: A transaction cost approach

International Journal of Research in Marketing

Volumn 23, Issue 1, 2006, Pages 31-44

  Fernández Barcala, Marta ^a   González Díaz, Manuel ^a  

^a UNIVERSITY OF OVIEDO   (Spain)

Author keywords

Brand equity; Case studies; Marketing; Price premium; Transaction cost economics

Indexed keywords

EID: 33645015932     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2006.01.004     Document Type: Article

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