An exploratory study into the impact of components of brand equity and country of origin effects on purchase intention

Journal of Asia-Pacific Business

Volumn 5, Issue 3, 2004, Pages 27-43

  Ashill, Nicholas J ^a   Sinha, Ashish ^a  

^a VICTORIA UNIVERSITY OF WELLINGTON   (New Zealand)

Author keywords

Brand equity; Country of Origin effect; Purchase intention

Indexed keywords

EID: 67649153597     PISSN: 10599231     EISSN: None     Source Type: Journal    
DOI: 10.1300/J098v05n03_03     Document Type: Article

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