Dimensionalising on- and offline brands' composite equity

Journal of Product & Brand Management

Volumn 13, Issue 3, 2004, Pages 168-179

  Christodoulides, George ^a   Chernatony, Leslie ^a  

^a UNIVERSITY OF BIRMINGHAM   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84993108409     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420410538069     Document Type: Article

References (77)

1. Aaker, D.A. (1991), Managing Brand Equity, The Free Press, New York, NY.
2. Aaker, D.A. (1996), “Measuring brand equity across products and markets”, California Management Review, Vol. 38 No. 3.
3. Adam, S. and Shaw, R.N. (2001), “Experiential dimensions in Internet marketing: an exploratory investigation”, paper presented at the Australian and New Zealand Marketing Academy Conference (ANZMAC), Department of Commerce, College of Business, Massey University, Auckland.
4. Agarwal, M.K. and Rao, V.R. (1996), “An empirical comparison of consumer-based measures of brand equity”, Marketing Letters, Vol. 7 No. 3, pp. 237-247.
5. Alba, J., Lynch, J., Weitz, B., Janiszewski, C., Lutz, R.J., Sawyer, A. and Wood, S. (1997), “Interactive home shopping: consumer, retailer, and manufacturer incentives to participate in electronic marketplaces”, Journal of Marketing, Vol. 61 No. 3, pp. 38-53.
6. Ambler, T. and Styles, C. (1997), “Brand development versus new product development: toward a process model of extension decisions”, Journal of Product & Brand Management, Vol. 6 No. 4, pp. 222-234.
7. Ansari, A. and Mela, C.F. (2003), “E-customization”, Journal of Marketing Research, Vol. 40 No. 2, pp. 131-145.
8. Ansari, A., Essegaier, S. and Kohli, R. (2000), “Internet recommendation systems”, Journal of Marketing Research, Vol. 37 No. 3, pp. 363-375.
9. Armstrong, A. and Hagel, J. (1996), “The real value of online communities”, Harvard Business Review, Vol. 74 No. 3, pp. 134-141.
10. Berthon, P., Pitt, L. and Watson, R.T. (1996), “Re-surfing W3: research perspectives on marketing communication and buyer behaviour on the World Wide Web”, International Journal of Advertising, Vol. 15 No. 4, pp. 287-301.
11. Berthon, J.P., Capon, N., Hulbert, J., Murgolo-Poore, N.J., Pitt, L. and Keating, S. (2001), “Organizational and customer perspectives on brand equity: issues for managers and researchers”, paper presented at the Australian and New Zealand Marketing Academy Conference (ANZMAC), Department of Commerce, College of Business, Massey University, Auckland.
12. Bezjian-Avery, A. and Calder, B. (1998), “New media interactive advertising vs traditional advertising”, Journal of Advertising Research, Vol. 38 No. 4, pp. 23-32.
13. Blackston, M. (2000), “Observations: building brand equity by managing the brand's relationships”, Journal of Advertising Research, Vol. 40 No. 6, pp. 101-105.
14. Blattberg, R.C. and Deighton, J. (1991), “Interactive marketing: exploiting the age of addressability”, Sloan Management Review, Vol. 33 No. 1, pp. 5-14.
15. Broniarczyk, S.M. and Gershoff, A.D. (2003), “The reciprocal effects of brand equity and trivial attributes”, Journal of Marketing Research, Vol. 40 No. 2, pp. 161-175.
16. Brymer, C.E. (2001), “Brand design for digital viewing”, in Ed. Meyers, H. and Ed. Gerstman, R. (Eds), Branding @ the Digital Age, Palgrave, New York, NY, pp. 90-101.
17. Capon, N., Berthon, J.P., Hulbert, J. and Pitt, L. (2001), “Brand custodianship: a new primer for senior managers”, European Management Journal, Vol. 19 No. 3, pp. 215-227.
18. Chang, J.E., Simpson, T.W., Rangaswamy, A. and Tekchandaney, J.R. (2002), A Good Web Site Can Convey the Wrong Brand Image! A Preliminary Report, eBusiness Research Center, Pennsylvania State University, University Park, PA.
19. Clauser, R.C. (2001), “Offline rules, online tools”, Journal of Brand Management, Vol. 8 No. 4&5, pp. 270-287.
20. Czellar, S. and Denis, J.-E. (2002), “Un mode`le inte´grateurdu capital client de la marque: une perspective psycho-cognitive”, Recherche et Applications en Marketing, Vol. 17 No. 1, pp. 43-56.
21. Dayal, S., Landesberg, H. and Zeisser, M. (2000), “Building digital brands”, The McKinsey Quarterly, Vol. 2, pp. 42-51.
22. de Chernatony, L. (2001), “Succeeding with brands on the Internet”, Journal of Brand Management, Vol. 8 No. 3, pp. 186-195.
23. de Chernatony, L., Harris, F.J. and Christodoulides, G. (2004), “Developing a brand performance measure for financial services brands”, Service Industries Journal, forthcoming.
24. Delgado-Ballester, E., Munuera-Aleman, J.L. and Yagoe-Guillin, M.J. (2003), “Development and validation of a brand trust scale”, International Journal of Market Research, Vol. 45 No. 1, pp. 335-353.
25. Easterby-Smith, M., Thorpe, R. and Lowe, A. (1991), Management Research: An Introduction, Sage Publications, London.
26. Erdem, T. and Swait, J. (1998), “Brand equity as a signaling phenomenon”, Journal of Consumer Psychology, Vol. 7 No. 2, pp. 131-157.
27. Fournier, S. (1998), “Consumers and their brands: developing relationship theory in consumer research”, Journal of Consumer Research, Vol. 24 No. 4, pp. 343-373.
28. François, P. and MacLachlan, D. (1995), “Ecological validation of alternative customer-based brand strength measures”, International Journal of Research in Marketing, Vol. 12 No. 4, pp. S321-S332.
29. Ghose, S. and Dou, W. (1998), “Interactive functions and their impacts on the appeal of Internet presence sites”, Journal of Advertising Research, Vol. 38 No. 2, pp. 29-43.
30. Hagel, J. (1999), “Net gain: expanding markets through virtual communities”, Journal of Interactive Marketing, Vol. 13 No. 1, pp. 55-65.
31. Hart, C.W. (1996), “Made to order”, Marketing Management, Vol. 5 No. 2, pp. 10-23.
32. Hoffman, D.L. and Novak, T.P. (1996), “Marketing in hypermedia computer-mediated environments: conceptual foundations”, Journal of Marketing, Vol. 60 No. 3, pp. 50-68.
33. Holland, J. and Baker, S.M. (2001), “Customer participation in creating site brand loyalty”, Journal of Interactive Marketing, Vol. 15 No. 4, pp. 34-45.
34. Ind, N. and Riondino, M.C. (2001), “Branding on the Web: a real revolution?”, Journal of Brand Management, Vol. 9 No. 1, pp. 8-19.
35. Kamakura, W.A. and Russel, G.J. (1993), “Measuring brand value with scanner data”, International Journal of Research in Marketing, Vol. 10 No. 1, pp. 9-22.
36. Kearney, A.T. (1999), Creating a High-Impact Digital Customer Experience, A.T. Kearney, Chicago, IL.
37. Keller, K.L. (1993), “Conceptualizing, measuring and managing customer-based brand equity”, Journal of Marketing, Vol. 57 No. 1, pp. 1-22.
38. Kelly, R. and Reed, P. (2001), “Brand ownership – revisiting the definition”, Admap, pp. 42-45.
39. Kleindl, B. (2001), Strategic Electronic Marketing: Managing e-Business, South Western Publishing, Cincinnati, OH.
40. Kotler, P. (1973-1974), “Atmospherics as a marketing tool”, Journal of Retailing, Vol. 49, Winter, pp. 48-64.
41. Kozinets, R.V. (1999), “E-tribalized marketing? The strategic implications of virtual communities of consumption”, European Management Journal, Vol. 17 No. 3, pp. 252-264.
42. Krippendorff, K. (1980), Content Analysis: An Introduction to its Methodology, Sage, Beverly Hills, CA.
43. Lennon, R. and Harris, J. (2002), “Customer service on the Web: a cross-industry investigation”, Journal of Targeting, Measurement and Analysis for Marketing, Vol. 10 No. 4, pp. 325-338.
44. Leuthesser, L., Kohli, C.S. and Harich, K.R. (1995), “Brand equity: the halo effect measure”, European Journal of Marketing, Vol. 29 No. 4, pp. 57-66.
45. Levine, R., Locke, C., Searls, D. and Weinberger, D. (2000),The Cluetrain Manifesto: The End of Business as Usual, Perseus Publishing, Cambridge, MA.
46. McAlexander, J.H., Schouten, J.W. and Koenig, H.F. (2002), “Building brand community”, Journal of Marketing, Vol. 66 No. 1, pp. 38-54.
47. Mackay, M. (2001), “Evaluation of brand equity measures: further empirical results”, Journal of Product & Brand Management, Vol. 10 No. 1, pp. 38-51.
48. McWilliam, G. (2000), “Building stronger brands through online communities”, Sloan Management Review, Vol. 41 No. 3, pp. 43-54.
49. Miles, M. and Huberman, M.A. (1994), Qualitative Data Analysis: An Expanded Sourcebook, Sage, Newbury Park, CA.
50. Mitchell, A. (2001), Right Side up: Building Brands in the Age of the Organized Consumer, HarperCollins Business, London.
51. Moore, E.S., Wilkie, W.L. and Lutz, R.J. (2002), “Passing the torch: intergenerational influences as a source of brand equity”, Journal of Marketing, Vol. 66 No. 2, pp. 17-37.
52. Moore, K. and Andradi, B. (1996), “Who will be winners on the Internet?”, Journal of Brand Management, Vol. 4 No. 1, pp. 47-54.
53. Muniz, J.A.M. and O'Guinn, T.C. (2001), “Brand community”, Journal of Consumer Research, Vol. 27 No. 4, pp. 412-432.
54. Myers, C.A. (2003), “Managing brand equity: a look at the impact of attributes”, Journal of Product & Brand Management, Vol. 12 No. 1, pp. 39-52.
55. Norton, D. and Hansen, L. (2000), “The e-commerce blueprint: creating online brand experiences”, Design Management Journal, Vol. 11 No. 4, pp. 25-35.
56. Omanson, R.C., Cline, J.A. and Nordhielm, C.L. (2002), Effects of Visual Consistency on the Online Brand Experience, J.W. Kellogg Graduate School of Management, Evanston, IL.
57. Park, C.S. and Srinivasan, N. (1994), “A survey-based method for measuring and understanding brand equity and its extendibility”, Journal of Marketing Research, Vol. 31 No. 2, pp. 271-288.
58. Pine, J.B. and Gilmore, J.H. (1998), “Welcome to the experience economy”, Harvard Business Review, Vol. 76, July-August, pp. 97-105.
59. Pine, J.B. and Gilmore, J.H. (1999), The Experience Economy: Work Is Theatre and Every Business a Stage, Harvard Business School Press, Boston, MA.
60. Roser, L. (2001), Brand 2: Multiplying Business Growth through “e-Branding”, IBM Global Services, New York, NY, pp. 1-12.
61. Rubinstein, H. (2002), “Branding on the Internet: moving from a communications to a relationship approach to branding”, Interactive Marketing, Vol. 4 No. 1, pp. 33-40.
62. Rubinstein, H. and Griffiths, C. (2001), “Branding matters more on the Internet”, Journal of Brand Management, Vol. 8 No. 6, pp. 394-404.
63. Schmitt, B. (1999), “Experiential marketing”, Journal of Marketing Management, Vol. 15 No. 1-3, pp. 53-67.
64. Schmitt, B. (2000), “Creating and managing brand experience on the Internet”, Design Management Journal, Vol. 11 No. 4, pp. 53-58.
65. Shaw, A. (1996), “Building brand equity on the Net”, Canadian Business, p. S9.
66. Srivastava, R.K. and Shocker, A.D. (1991), Brand Equity: A Perspective on its Meaning and Measurement, Marketing Science Institute, Cambridge, MA, pp. 1-31.
67. Styles, C. and Ambler, T. (1995), “Brand management”, in Ed. Crainer, S. (Ed.), The Financial Times Handbook of Management, Pitman Publishing, London, pp. 581-593.
68. Sweeney, J.C. and Swait, J. (1999), “Brand equity: an integrated framework”, paper presented at the Australian and New Zealand Marketing Academy Conference (ANZMAC), University of New South Wales, Sydney 20, School of Marketing, University of New South Wales, Sydney.
69. Szymanski, D.M. and Hise, R.T. (2000), “E-satisfaction: an initial examination”, Journal of Retailing, Vol. 76 No. 3, pp. 309-322.
70. Thorbjornsen, H., Supphellen, M., Nysveen, H. and Pedersen, P.E. (2002), “Building brand relationships online: a comparison of two interactive applications”, Journal of Interactive Marketing, Vol. 16 No. 3, pp. 17-34.
71. Upshaw, L. (2001), “Building a brand.comm”, Design Management Journal, Vol. 12 No. 1, pp. 34-39.
72. Vazquez, R., Del Rio, A.B. and Iglesias, V. (2002), “Consumer-based brand equity: development and validation of a measurement instrument”, Journal of Marketing Management, Vol. 18 No. 1/2, pp. 27-48.
73. Venkat, R. (2001), Canadian E-Marketing: A Strategic Approach, McGraw-Hill Ryerson, Toronto.
74. Wadia, K. (2001), Optimising e-Brand Profitability, Financial Times-Prentice Hall, London.
75. Washburn, J.H. and Plank, R.E. (2002), “Measuring brand equity: an evaluation of a consumer-based brand equity scale”, Journal of Marketing Theory and Practice, Vol. 10 No. 1, pp. 46-61.
76. Wind, J. and Rangaswamy, A. (2001), “Customerization: the next revolution in mass customization”, Journal of Interactive Marketing, Vol. 15 No. 1, pp. 13-32.
77. Yoo, B. and Donthu, N. (2001), “Developing and validating a multidimensional consumer-based brand equity scale”, Journal of Business Research, Vol. 52 No. 1, pp. 1-14.