Creating Brand Names with Meaning: The Use of Sound Symbolism

Marketing Letters

Volumn 11, Issue 1, 2000, Pages 5-20

  Klink, Richard R ^a  

^a LOYOLA UNIVERSITY MARYLAND   (United States)

Author keywords

Brand names; Linguistics; Sound symbolism

Indexed keywords

EID: 0011029657     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1008184423824     Document Type: Article

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