Guiltless gluttony: The asymmetric effect of size labels on size perceptions and consumption

Journal of Consumer Research

Volumn 37, Issue 6, 2011, Pages 1095-1112

  Aydinoǧlu, Nilüfer Z ^a   Krishna, Aradhna ^b  

^a KOÇ UNIVERSITY   (Turkey)

^b UNIVERSITY OF MICHIGAN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79952856816     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/657557     Document Type: Article

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