Phonetic symbolism and brand name preference

Journal of Consumer Research

Volumn 34, Issue 3, 2007, Pages 406-414

  Lowrey, Tina M ^a   Shrum, L J ^a  

^a UNIVERSITY OF TEXAS AT SAN ANTONIO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 35348884737     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/518530     Document Type: Article

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