The sweet escape: Effects of mortality salience on consumption quantities for high- And low-self-esteem consumers

Journal of Consumer Research

Volumn 35, Issue 2, 2008, Pages 309-323

  Mandel, Naomi ^a,b   Smeesters, Dirk ^c  

^a Department of Marketing ^*

^b ARIZONA STATE UNIVERSITY   (United States)

^c ERASMUS UNIVERSITY   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 47749150268     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/587626     Document Type: Article

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