Does it make sense to use scents to enhance brand memory?

Journal of Marketing Research

Volumn 40, Issue 1, 2003, Pages 10-25

  Morrin, Maureen ^b   Ratneshwar, S ^a  

^a UNIVERSITY OF CONNECTICUT   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0346035853     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.40.1.10.19128     Document Type: Article

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